What key performance indicators do you use to measure success?

We measure campaign success through KPIs like conversion rate, ROI, and engagement metrics to assess effectiveness and identify improvement opportunities.

To measure the success of our campaigns, we focus on several key performance indicators (KPIs). These include:

• Conversion Rate: We track the percentage of users who take a desired action, which could be making a purchase or signing up for a newsletter. This helps us understand how effectively we are converting potential customers into actual customers.
• Return on Investment (ROI): We calculate the profitability of a campaign by comparing the revenue it generates to the costs incurred. A positive ROI indicates that the campaign is successful in terms of financial returns.
• Engagement Metrics: We monitor various forms of user engagement, such as social media interactions (likes, shares, comments), as well as website analytics like page views, time spent on site, and bounce rate. These metrics give us insight into how users are interacting with our content and where there may be opportunities to improve.