The Ultimate Guide to Event Tourism Terms, Services, and Tournkey Features

Thousands of organizations, teams, and destinations around the world use Tournkey to simplify sports and event management. With powerful modules for registration, scheduling, ticketing, travel, volunteer coordination, and more, Tournkey brings your entire operation into One Engine.

But we get it… with so many features, terms, and tools, things can feel a little overwhelming. 🤔

If you’ve ever asked yourself, “Where do I start, and what does all this mean?” — don’t worry, we’ve got you covered. 🏀⚽🎶

This glossary breaks down the most important terms and features inside Tournkey, giving you a quick, easy reference to help you get up to speed fast. Whether you’re scheduling your first tournament, selling tickets for a concert, or managing volunteers for a multi-sport festival, this is your one-stop shop for the language of Tournkey. ✨

Core Platform Terms
Event Management Terms
Ticketing
Data & Analytics
Communication & Marketing
Payment & Commerce

We've created several great resources for you to improve your acumen and understanding of the industry. You can find these resources below:

Additional Resources

📋 Core Platform Terms

Organization (Org):
The umbrella profile for your team, league, or event business. This is where admins manage staff, branding, and all events linked to the org.

Org Dashboard:
Your command center. Displays live event stats, registrations, ticket sales, volunteer counts, and more in one view.

Event Dashboard:
The central hub for your tournament, showcase, league, camp, community event or festival. Every Event in Tournkey houses schedules, registrations, ticket sales, and reporting.

Athlete Profile:
A persistent profile for each athlete that can be used across events. Profiles track registration history, stats, eligibility, and communication preferences.

Team Dashboard:
Centralized team hub with roster, coaches, schedule history, standings, and payments. Used for quick sign-ups, travel blocks, and event entry

Activity Log:
A participant- and organizer-specific log that gathers all relevant data in one location. Users can review details, pay balances, upload documents, secure travel, adjust rosters, and communicate from one central place.

Registration Card:
A quick overview of a team or individual registration. Offers high-level insights into event status and serves as a fast entry point into the activity log.

🏟 Event Management

Scheduler:
The built-in engine to create pools, brackets, round robins, or custom formats. Supports reseeding, heats, and judge-based scoring.

Bracket Builder:
Smart automation that builds brackets, handles seeding, and generates matchups instantly.

Venue Management:
Assigns gyms, fields, rinks, or stages to games or activities. Tracks capacity, court/field availability, and conflicts.

Volunteer Management:
Schedules shifts, assigns roles, and manages waivers for volunteers. Integrates with Google Calendar.

Waivers & Documents:
Custom digital forms to collect signatures, releases, and uploads from athletes, coaches, or volunteers.

Activity Status:
A review tool that checks whether all participation or attendance requirements are met. Displays outstanding tasks and provides access to complete them.

Roster Status:
A data point for tracking roster requirements, such as minimums or maximums. Provides approval/denial functions while automatically calculating totals for compliance and reporting.

Room Night Total/Requirement:
A tracking and compliance feature tied to Stay-to-Play policies. Measures total booked room nights against minimum requirements, ensuring teams meet organizational housing obligations.

Scores
The central hub for entering, updating, and displaying scores during an event. Supports live updates, standings, and historical record-keeping for teams and athletes.

🎟 Ticketing

Tickets:
Digital passes for events (single-game, all-access, VIP). Includes QR code scanning, gate check-in, and reporting.

Hotel & Travel Blocks:
Pre-set travel packages for teams and families. Organizers can monetize bookings through commission or sponsorship.

Attendance Report
A dedicated report that tracks attendee check-ins and gate totals. Provides real-time and historical attendance insights to help control venue access and measure event success.

📊 Data & Insights

Reports:
Export-ready data on registrations, payments, ticket sales, travel bookings, and volunteer hours.

Economic Impact Report:
Custom reporting tool that calculates attendee spend, hotel nights, and total impact on host destinations.

🌐 Communication & Marketing

Custom Branding:
White-label tools to style event sites, tickets, and emails with your logos, colors, and partners.

Message Center
An interconnected hub for communication across the platform. Send email, SMS, or chat directly from Tournkey components (like rosters, registrations, or schedules) or compose standalone messages. Keeps outreach centralized, trackable, and tied to your event data.

Contact Details
A flexible contact log linked to activities and events. Stores attendee information in one place for organizers, forming the foundation of Tournkey’s CRM. Supports outreach, reporting, and engagement tracking.

🔧 Admin & Integrations

User Roles:
Permissions for admins, coaches, volunteers, staff, and fans.

Payment Gateway:
Tournkey’s Stripe-powered system for handling registration, ticketing, and merchandise transactions.

💵 PAyments & Commerce

Payments
The exchange of capital against a participation requirement such as ticketing, registration, or merchandise. Payments can be processed online or recorded from offline methods (ACH, e-transfer, Venmo, etc.). Tournkey reconciles all activity, including linking to the Point of Sale (POS) for phone or in-person credit card transactions.

Discount
A pricing adjustment that reduces the total cost of participation without creating a new SKU. For example, a $100 registration with a $20 discount automatically updates the consumer’s balance to $80.

Refund
The return of capital for a participation item. Organizers can refund partial or full amounts, with or without platform fees. Custom refund values ($1 up to the full balance) are supported, and any platform fees returned are reconciled automatically with the bank.

Promo Code
Custom discount codes that can be applied to registration, tickets, or merch. Designed to improve customer experience, reward loyalty, or drive new sales campaigns.

Payment History
A chronological log of all payments made toward a specific activity. Offers transparency for both participants and organizers by tying each payment to its registration or ticket.

Transaction Log
A comprehensive record of all financial transactions within an account. Tracks payments, refunds, discounts, and adjustments for clear reconciliation and reporting.

SKU / Storefront:
Tournkey’s built-in commerce tools for selling merch, swag, passes, or sponsor offers.

Point of Sale (POS)
An external-facing tool for managing sales in person (brick-and-mortar stores, on-site at venues, or over the phone). Fully integrated with Tournkey’s commerce engine for real-time reconciliation.